In a recent Market Dialogue presented by the American Marketing Association Richmond Chapter at the University of Richmond RobinsSchool of Business, Dave Saunders of Madison + Main described the process of viral engineering. Only he wasn't talking about the newest…
Recently, I was in the audience at the Law Firm Alliancemeeting in Vancouver as Kevin O'Keefe, CEO of Lexblog, patiently explained to the 100 lawyers in the room that social media was not a substitute for actually meeting people. A…
Over the next week, I'll be putting in an appearance at two Legal Marketing Association meetings. One is the annual conference, held this year just north of Dallas in Grapevine, where the Gaylord Texan Resort is located. I will be…
I am in agreement, yet again, with my good friend Heather Morse, who admits in a new year's post that she's not much for resolutions. Me either, Heather. And I agree that it is no longer OK for lawyers to…
At the Legal Marketing Association Virginias Chapter meeting in Richmond last August, Deb Knupp and Megan McKeon were talking about business development coaching. Previous posts have discussed some of their presentation here and here. One of the intriguing ideas that…
OMG! Twitter bitch-slapped Amazon over the weekend and it will leave a bruise. Check out http://tinyurl.com/ddhpghl. Demonstrating once again, Twitter is the word-of-mouth of the online world.I can't comment on the rumored anti-gay/bi attitude that may lay beneath the delisting…
If my job is not keeping you up to date on marketing in Twitterville (thanks, Heather!), what is? Well, maybe I don't know what my job is, but at this blog we're tweet-happy, so I'm glad to report that Lawyers…
It's been interesting to watch the discussion of technology in marketing, especially online and most notably about conversational media such as Twitter, on the Legal Watercooler, on the Legal Marketing Association listserv and other spaces for the last few weeks.…
OK. I'm obsessed. Or in the language of the 12 Steps, "I admit I am powerless over Twitter and that my life has become unmanageable."Here's another article, in the Wall Street Journal, about Twitter "going mainstream." The most interesting fact…