Notwithstanding my previous post, here's a frank assessment of the use of social media in marketing campaigns. It appeared in Ad Age.Erich Marx, Nissan’s director-interactive and social-media marketing, says, “From a pure ROI standpoint, are we selling hundreds of cars through…
Last April 25, the Virginia Lawyers Weekly hosted the third in their series of Breakfast and Business Law sessions where a panel of in-house counsel face an audience of lawyers interested in their business and discuss what makes them hire…
At the Legal Marketing Association Virginias Chapter meeting in Richmond last August, Deb Knupp and Megan McKeon were talking about business development coaching. Previous posts have discussed some of their presentation here and here. One of the intriguing ideas that…
Andy Beal's Marketing Pilgrim this week covered an Insights report from Forbes (free registration required) showing that top level marketers are still stumbling towards implementing the new marketing paradigm: customer acquisition. (Read the MP article here.)Maybe you're surprised that customer…