A new report by Gartner called “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks predicts that, by 2014, one in ten reviews, likes or fans of your social media presence will be fake. Mashable covered the report…
Andy Beal's Marking Pilgrim reported earlier on some information it read on eMarketer about the participation levels of businesses in social media for marketing. Ninety percent were in social media of some kind for a marketing purpose.Can't be many law…
Recently, I was in the audience at the Law Firm Alliancemeeting in Vancouver as Kevin O'Keefe, CEO of Lexblog, patiently explained to the 100 lawyers in the room that social media was not a substitute for actually meeting people. A…
If you never decide where you're going, how will you know if you ever get there? Setting expectations is no less important in a plan using social media than in any other endeavor. It simply is the only place to…
It's amazing what you can learn for a $35 lunch at the LMA Virginias Chapter. Below you will find my first followup to the earlier post on Deb Knupp and Megan McKeon's program in July, also posted at the Virginias…
Andy Beal's Marketing Pilgrim this week covered an Insights report from Forbes (free registration required) showing that top level marketers are still stumbling towards implementing the new marketing paradigm: customer acquisition. (Read the MP article here.)Maybe you're surprised that customer…
Our internal research in Virginia suggests not. Still, this article in February's Virginia Business magazine outlines the activities and opinions of a few of our more adventurous brethren. I spent a lot of time talking with author Doug Childers for…
I read yesterday in Andy Beal's Marketing Pilgrim about a report on Twitter use by The Pew Center on the Internet and American Life Project that calculated use among Americans at 8%. As the piece in Marketing Pilgrim, points out…
The social media I travel in for my day job, the legal industry, has been buzzing for the last few days with a change that could be a fundamental shift in strategy for many of us. And I'm not talking…
An interesting article in the latest Journal of Marketing is entitled The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability. You can read a copy of it here. To oversimplify, it cautions us against…