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Qwikster, New Coke and Big Fat Marketing Egos

Netflix's Reed Hastings has fallen on his knees again, begging for forgiveness. No need to rehash this news from yesterday's Netflix blog. This might be a good time to put the cement overshoes on his marketing consigliere, though. Someone's corporate…

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Competitiveness May Derail Marketing Effectiveness

An interesting article in the latest Journal of Marketing is entitled The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability. You can read a copy of it here. To oversimplify, it cautions us against…

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