Today, on seeing an email from Social Media Examiner (@smexaminer) that carried the link to Technorati's recently published 2013 Digital Influence Report, I rushed over to their site and read up on this replacement for "State of the Blogsphere" from past…
Daniel Edelman, one of the giants of corporate public relations, passed away this week. The Wall Street Journal had a nice remembrance in Wednesday's issue. He was 92 and had only recently stopped going to the Chicago office of Edelman Public Relations,…
The Nielsen company that is the 800 pound gorilla in television ratings will soon include Twitter activity in its scores for television broadcasts. As if we needed any more evidence that the multi-screen experience was transforming the viewing audience. I…
Opinions vary about the utility of social...utilities. It's no secret that online social media can become an exasperating distraction for workers and students, not to mention the three hours I lose every time I start watching just one YouTube video…
Size matters most in total inbound leads generated by blog posts, according to the newest report from Hubspot. You can get the whole picture here. The research shows that the smaller business segment (1-10 employees) showed the biggest rush of…
Klout just has pushed out a major update to its online influencer scoring system. (UPDATE: Klout Closed.) Here's what they have to say: More Actions Measured There are more variables in the algorithm, including Facebook subscribers, +K received, and more.…
Notwithstanding my previous post, here's a frank assessment of the use of social media in marketing campaigns. It appeared in Ad Age.Erich Marx, Nissan’s director-interactive and social-media marketing, says, “From a pure ROI standpoint, are we selling hundreds of cars through…
Andy Beal's Marking Pilgrim reported earlier on some information it read on eMarketer about the participation levels of businesses in social media for marketing. Ninety percent were in social media of some kind for a marketing purpose.Can't be many law…
At a recent AMA Market Dialog, Dave Saunders of Madison + Main, who was there to talk about video, ran through a group of themes that he believes are developing in consumer and business marketing, especially with the growth of…
Recently, I was in the audience at the Law Firm Alliancemeeting in Vancouver as Kevin O'Keefe, CEO of Lexblog, patiently explained to the 100 lawyers in the room that social media was not a substitute for actually meeting people. A…