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Tactics Subject Areas

After working as a public relations professional, advertising creative executive, marketing director and writer for almost 30 years, there is just too much material to pack into a simple heading, so I've outlined some of my tactical executions on the left and work experience by area on the right with links to some samples that will show you how I practice my craft.

All samples are graphic files in JPEG format, between 50 and 250K. There's enough detail for you to be able to read much of the copy and get a sense of my approach, but the files won't clog your browser. If you want more details, just contact me.

I also wanted you to be able to look at an entire campaign for at least one business, so that's located on the Calcutta's Restaurant page.

If you have questions or comments, they're welcome. Email or call me. If you see some ideas you'd like to use, go ahead. If you want a few more new ideas, just call. The mind is working 24/7.

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Created by Russell Lawson. Copyright © 1997-2004.  All rights reserved.
Revised: January 23, 2004.