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Calcutta's Campaign

  
Tactics

Subjects

full page in weekly newspaper section card for racks in local hotels and attractions
kickoff ad for year 2 rack card in hotels
full page in free Beach Guide full page in Guide, all products
Beach Guide ad - Deck only Beach Guide ad - all products
introductory ad for banquet sales small classified ad for banquet sales
Banquet room introduction standard ad in weekly Brides listings
space ad in area lifestyle weekly space ad in area lifestyle weekly
Mother's Day promotion "Two-fer" promotion
space ad in area lifestyle weekly space ad in area lifestyle weekly
Price promotions Menu spotlight
space ad in weekly newspaper section space ad in weekly newspaper section
Chef spotlight Nightly special promotion
space ad in area lifestyle weekly space ad in weekly newspaper section
Nightly special promotion Nightly special promotion
space ad in local music/youth shopper space ad in annual boating and watersports directory
Music guide ad Water activity guide ad
original web site home page annual space ad in local Wedding Guide
Web site Banquet facility ad

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Created by Russell Lawson. Copyright © 1997-2004.  All rights reserved.
Revised: January 23, 2004.