A new report by Gartner called “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks predicts that, by 2014, one in ten reviews, likes or fans of your social media presence will be fake. Mashable covered the report…
Klout just has pushed out a major update to its online influencer scoring system. (UPDATE: Klout Closed.) Here's what they have to say: More Actions Measured There are more variables in the algorithm, including Facebook subscribers, +K received, and more.…
Notwithstanding my previous post, here's a frank assessment of the use of social media in marketing campaigns. It appeared in Ad Age.Erich Marx, Nissan’s director-interactive and social-media marketing, says, “From a pure ROI standpoint, are we selling hundreds of cars through…
The Wall Street Journal reflected on Klout.com last week in John Bussey's column "The Business." He was referencing a couple of books recently published including Mark Schaefer's "Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing." …
Netflix's Reed Hastings has fallen on his knees again, begging for forgiveness. No need to rehash this news from yesterday's Netflix blog. This might be a good time to put the cement overshoes on his marketing consigliere, though. Someone's corporate…
More and more, the online space is a vital component of professional reputation for companies, governments, organizations, non-profits and individuals. In fact, recent research suggests that online reputation is becoming an obsession for many of us.Harris Interactive's study last year…
In an effort to understand the implications and potential consequences of the growth in lawyer ratings on the internet, the American Bar Association has been holding sessions to hear from the publishers of these metrics. The "20/20" Commission is looking…
Perhaps there are other marketing people in the legal space who, like me, wonder as sites and sources that purport to offer rating schemes for lawyers and firms proliferate whether this is much ado about nothing. I mean, isn't this…
Aha! So, I posted to the Martindale.com Connected network at my Progressive Marketing blog there, and pointed out the same stuff as below. Got a comment back from "Ezza" with the Martindale team that the Ratings department had in fact…
Last week, Martindale Hubbell revised their Peer Review Ratings system in a massive overhaul that includes eliminating the first (lowest) category of rating (CV) and adds numerical averaging to the other two (BV and AV), plus displaying details of the…