The research shows that the smaller business segment (1-10 employees) showed the biggest rush of inbound leads from blogging activity. The bigger the blog (measured by number of pages), in some cases, the better the inbound leads results, as well. These were reported from the users of Hubspot’s marketing automation suite of tools.
Both B2B and B2C companies with blogs that have 101 to 200 pages generate 2.5 times the leads than those with blogs of fifty pages or less. The richer the data you provide your readers, then, the easier it is for them to make a positive business response to your company.
How are you enriching the content experience in ways that give your readers a better chance of engaging with your company?