1-804-240-8862 russ@russell-lawson .com

Hello, LMA Minnesota!

March 20, 2012
Russell Lawson
business development, communication, knowledge, law marketing, leadership, legal industry, legal marketing, Legal Marketing Association, LMA, social media, social networking, social utility

Marketing notes

1. Making Progress

2. Finding a Competitive Advantage

3. Law Firm Culture

4. Technology Doesn’t Equate To Client Service

5. Outstanding Client Service Can’t Be Delegated

6. What Law Firm Culture Is Not About

7. My Review of CardScan Personal

8. Bar Prohibitions v. Law Firm Marketing: What’s the Point?

9. Competitiveness May Derail Marketing Effectiveness

10. Loyalty Fundamental to Human Relationships

11. Hello, LMA Minnesota!

12. Who’s Got Klout and Why We Should (Or Shouldn’t) Care

13. Is This Any Way To Start A Relationship?

14. In-house Panelists Rebuff Lawyer Marketing

15. How Does A Video Go Viral?

16. Future Looks Online to Dave Saunders

17. Is It Too Crowded to Be Social?

18. This Says It All

19. Are The Klout Changes Relevant?

20. 90% Really Like You

21. In Blogging, Size Does Matter

22. Social Media: Time Suck or Time Saver?

23. Nielsen and Twitter Start Screen Romance

24. Edelman Was Example of Relevance

25. Privacy v. Services Kills Google Reader

26. That Email Newsletter You’re Sending Is Being Read On Someone’s Smartphone

27. Blogs Build Buyers Brands Want

28. How Soon Will Mobile Use Dominate the Internet

Tomorrow, I’ve been invited to speak to the Minnesota Chapter of the Legal Marketing Association on my current favorite topic: social media metrics. I am looking forward to seeing many friends and making new ones. If you attend the event, I’m bringing along a printout of the following resources, which I’ve stored in my Dropbox account in the public folder. The links below will call each up for you.

I trust these sources for information on the industry. The “Top Tips” lists were developed internally for our lawyers at Sands Anderson.

Please join my contacts on LinkedIn.com or follow our SocialLawyers account on Twitter for more information and news. And let me know how your social media program is progressing in the comments below.

Russell Lawson