For Lawyers and Law Firms
Advertising
- Martindale Hubbell and Martindale.com, Lawyers.com, Bar Register
- Online and telephone directories
- Practice directories (A. M Best, Government Yellow Book, Municipal Bond Red Book, etc.)
- Print advertising (business, practice and consumer publications)
- Radio and television advertising
- Online ads and search engine optimization
Online Properties
- Web sites, web strategy and content development and deployment
- Blogs, blogger coaching and editorial management, content strategy
- Social and online networking utilities
- Social media use and content development
Reputation Management
- Martindale.com, Lawyer.com and AVVO.com profiles
- Lawyer lists (Virginia Business Legal Elite, Super Lawyers, Best Lawyers in America, etc.)
- Awards submissions and recognition management
- Speaking engagements and media tours
- Special Events and Seminars (external and in-house)
Public and Media Relations
- Press releases, story pitches, sponsorship support
- Planning/implementing firm wide marketing initiatives
- Planning/implementation of practice group marketing initiatives
- Internal communications
Collateral and Sales Materials
- Office, Practice and Niche Practice Brochures
- Handouts, specialty brochures and marketing packages
- PowerPoint presentations
- Email Newsletters and Alerts
- Firm Announcements
- Holiday greeting cards
- Event Invitations, Announcements and Registration
- RFPs, proposals/handouts
- Business Cards, personalized notepads, note cards and executive stationery
Business Development
- Individual attorney business development planning, coaching and measurement
- Practice business development strategy and management
- Practice marketing plans
Data Hygiene and Management
- Contacts Database
- Mailing list management
- Contact management
- Editing/updating data
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