For Lawyers and Law Firms

Advertising

  • Martindale Hubbell and Martindale.com, Lawyers.com, Bar Register
  • Online and telephone directories
  • Practice directories (A. M Best, Government Yellow Book, Municipal Bond Red Book, etc.)
  • Print advertising (business, practice and consumer publications)
  • Radio and television advertising
  • Online ads and search engine optimization

Online Properties

  • Web sites, web strategy and content development and deployment
  • Blogs, blogger coaching and editorial management, content strategy
  • Social and online networking utilities
  • Social media use and content development

Reputation Management

  • Martindale.com, Lawyer.com and AVVO.com profiles
  • Lawyer lists (Virginia Business Legal Elite, Super Lawyers, Best Lawyers in America, etc.)
  • Awards submissions and recognition management
  • Speaking engagements and media tours
  • Special Events and Seminars (external and in-house)

Public and Media Relations

  • Press releases, story pitches, sponsorship support
  • Planning/implementing firm wide marketing initiatives
  • Planning/implementation of practice group marketing initiatives
  • Internal communications

Collateral and Sales Materials

  • Office, Practice and Niche Practice Brochures
  • Handouts, specialty brochures and marketing packages
  • PowerPoint presentations
  • Email Newsletters and Alerts
  • Firm Announcements
  • Holiday greeting cards
  • Event Invitations, Announcements and Registration
  • RFPs, proposals/handouts
  • Business Cards, personalized notepads, note cards and executive stationery

Business Development

  • Individual attorney business development planning, coaching and measurement
  • Practice business development strategy and management
  • Practice marketing plans

Data Hygiene and Management

  • Contacts Database
  • Mailing list management
  • Contact management¬†
  • Editing/updating data