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1-804-240-8862 russ@russell-lawson .com

Whether you’re a large corporation with a global customer base in the millions or a small business with less than a thousand good clients, your most efficient business model will probably include a Customer Relationship Management system. You could develop your own, but if you’re not collecting the right information to profile the buying behavior and lifetime value of your best (and your worst) customers, you’re missing much of the benefit. I have helped companies and clients get into the CRM world in the most effective way, unique to each one’s business style, profit motive and customer base.

I can do the analysis, suggest the data factors, evaluate the software and development vendors and make candid recommendations about the best move for you.

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