Notwithstanding my previous post, here's a frank assessment of the use of social media in marketing campaigns. It appeared in Ad Age.Erich Marx, Nissan’s director-interactive and social-media marketing, says, “From a pure ROI standpoint, are we selling hundreds of cars through…
Andy Beal's Marking Pilgrim reported earlier on some information it read on eMarketer about the participation levels of businesses in social media for marketing. Ninety percent were in social media of some kind for a marketing purpose.Can't be many law…
At a recent AMA Market Dialog, Dave Saunders of Madison + Main, who was there to talk about video, ran through a group of themes that he believes are developing in consumer and business marketing, especially with the growth of…
In a recent Market Dialogue presented by the American Marketing Association Richmond Chapter at the University of Richmond RobinsSchool of Business, Dave Saunders of Madison + Main described the process of viral engineering. Only he wasn't talking about the newest…
Last April 25, the Virginia Lawyers Weekly hosted the third in their series of Breakfast and Business Law sessions where a panel of in-house counsel face an audience of lawyers interested in their business and discuss what makes them hire…
Recently, I was in the audience at the Law Firm Alliancemeeting in Vancouver as Kevin O'Keefe, CEO of Lexblog, patiently explained to the 100 lawyers in the room that social media was not a substitute for actually meeting people. A…
The Wall Street Journal reflected on Klout.com last week in John Bussey's column "The Business." He was referencing a couple of books recently published including Mark Schaefer's "Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing." …
Tomorrow, I've been invited to speak to the Minnesota Chapter of the Legal Marketing Association on my current favorite topic: social media metrics. I am looking forward to seeing many friends and making new ones. If you attend the event,…
James Kane made the keynote at the Legal Marketing Association 2012 Annual Conference from the behavioral science perspective about loyalty. The subject, he said, is about relationships, all relationships.Relationships are built along four states. The first state - antagonistic -…
Over the next week, I'll be putting in an appearance at two Legal Marketing Association meetings. One is the annual conference, held this year just north of Dallas in Grapevine, where the Gaylord Texan Resort is located. I will be…