I've been meeting with our Web developers, the professionals at CRT-tanaka Interactive, and we have alot to talk about. Our firm's shiny new Web site continues to need wax applied to keep it all sparklely. Meanwhile, one of our main…
I am intrigued by "tweeting." You can do it, too, on Twitter http://twitter.com/. This may be familiar. I've blogged on it before, elsewhere.Twitter is a free service that lets you keep in touch with people using the web, your phone,…
There's an interesting discussion at the The Legal Watercooler: Well. There’s a solution. (part 1) on the issue of pay for performance at law firms, specifically, how that method might ameliorate the wage inflation that seems to infect each years'…
Chief Marketing Officer. Chief Client Service Officer. Chief Cook and Bottle Washer. "What's in a name?" asked the bard. "A rose by any other name would smell as sweet."Where's the love of this chiefdom coming from? My friend Heather Milligan…
Is 99-cent gas even ethical? Equally as important, does it matter? In the ABA Online Journal there is this item about Kevin Renfro and the Becker Law Office running a promotion at a local gas station on the first day…
An interesting article in the latest Journal of Marketing is entitled The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability. You can read a copy of it here. To oversimplify, it cautions us against…
Just two weeks ago, the Wall Street Journal ran a front page story on law firm advertising, highlighting the different and often absurd regulations imposed on the commercial speech of lawyers in a number of states. The Legal Marketing Association…
Originally submitted at CardScanPortable, powerful business card scanning and contact management that's perfect for most individual users. Black and white scanner captures data in under 3 seconds per card. Comes with a travel pouch.CardScan PersonalSmall, easy, fast.By Russ in Marketing…
Despite the protestations of most law firm management and, even, lawyers, my experience is that many of the platitudes parrotted by law firms about their internal culture are patently untrue. Here's my take:"Our firm values sharing (as long as it's…
Law firms that wish to create a client service culture must not attempt to foist the delivery of client service off on associates and staff. In fact, these resources have important client service responsibilities of their own without the added…