If you are sending newsletters to your contacts’ inboxes, chances are you are reaching their mobile device. The upswing in smartphone usage over the last 24 months has resulted in an explosion of mobile users accessing their email primarily, or at least initially, on their mobile device. Recent research by Business Insider confirms that the United States has exceeded 50% penetration…read more →
I just signed in to my Google Reader account for the first time in a few weeks. I was greeted by a message that “Google Reader will be unavailable after July 1, 2013.” Andy Beal’s Marketing Pilgrim‘s coverage cites the possible cost of instituting an infrastructure within Google to oversee privacy compliance within the Reader ranks as the most likely…read more →
Daniel Edelman, one of the giants of corporate public relations, passed away this week. The Wall Street Journal had a nice remembrance in Wednesday’s issue. He was 92 and had only recently stopped going to the Chicago office of Edelman Public Relations, which he had started in 1952 and built into the world’s largest privately held public relations agency. I was never…read more →
The Nielsen company that is the 800 pound gorilla in television ratings will soon include Twitter activity in its scores for television broadcasts. As if we needed any more evidence that the multi-screen experience was transforming the viewing audience. I got the news from Andy Beal’s Marketing Pilgrim, but the horse’s mouth is the Nielsen website that was posted on…read more →
Opinions vary about the utility of social…utilities. It’s no secret that online social media can become an exasperating distraction for workers and students, not to mention the three hours I lose every time I start watching just one YouTube video and then, just one more, and then… Well, you get the idea. What’s all this activity costing users (and their…read more →
Size matters most in total inbound leads generated by blog posts, according to the newest report from Hubspot. You can get the whole picture here. The research shows that the smaller business segment (1-10 employees) showed the biggest rush of inbound leads from blogging activity. The bigger the blog (measured by number of pages), in some cases, the better the inbound…read more →
A new report by Gartner called “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks predicts that, by 2014, one in ten reviews, likes or fans of your social media presence will be fake. Mashable covered the report in its recent By 2014, 1 in 10 Social Media Reviews Will Be Fake. Makes me feel a whole lot…read more →
Klout just has pushed out a major update to its online influencer scoring system. Here’s what they have to say: More Actions MeasuredThere are more variables in the algorithm, including Facebook subscribers, +K received, and more.Always LearningWe now pull real-world influence data from sources like Wikipedia, LinkedIn titles and +K received on Klout. These signals enrich our data and help…read more →
Notwithstanding my previous post, here’s a frank assessment of the use of social media in marketing campaigns. It appeared in Ad Age. Erich Marx, Nissan’s director-interactive and social-media marketing, says, “From a pure ROI standpoint, are we selling hundreds of cars through social? No. But social media has to be a responsible part of any media package now. You have to…read more →
Andy Beal’s Marking Pilgrim reported earlier on some information it read on eMarketer about the participation levels of businesses in social media for marketing. Ninety percent were in social media of some kind for a marketing purpose. Can’t be many law firms in that number. They must be in the ten percent, because if you look around, you have to search far…read more →
