1-804-240-8862 russ@russell-lawson .com

90% Really Like You

September 21, 2012
Russell Lawson
Facebook, influence, public relations, reputation, social media, strategy

Marketing notes

1. Making Progress

2. Finding a Competitive Advantage

3. Law Firm Culture

4. Technology Doesn’t Equate To Client Service

5. Outstanding Client Service Can’t Be Delegated

6. What Law Firm Culture Is Not About

7. My Review of CardScan Personal

8. Bar Prohibitions v. Law Firm Marketing: What’s the Point?

9. Competitiveness May Derail Marketing Effectiveness

10. Loyalty Fundamental to Human Relationships

11. Hello, LMA Minnesota!

12. Who’s Got Klout and Why We Should (Or Shouldn’t) Care

13. Is This Any Way To Start A Relationship?

14. In-house Panelists Rebuff Lawyer Marketing

15. How Does A Video Go Viral?

16. Future Looks Online to Dave Saunders

17. Is It Too Crowded to Be Social?

18. This Says It All

19. Are The Klout Changes Relevant?

20. 90% Really Like You

21. In Blogging, Size Does Matter

22. Social Media: Time Suck or Time Saver?

23. Nielsen and Twitter Start Screen Romance

24. Edelman Was Example of Relevance

25. Privacy v. Services Kills Google Reader

26. That Email Newsletter You’re Sending Is Being Read On Someone’s Smartphone

27. Blogs Build Buyers Brands Want

28. How Soon Will Mobile Use Dominate the Internet

A new report by Gartner called “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks predicts that, by 2014, one in ten reviews, likes or fans of your social media presence will be fake. Mashable covered the report in its recent By 2014, 1 in 10 Social Media Reviews Will Be Fake.

Makes me feel a whole lot better about my blog having just one follower. I mean, how fake could that be? That person really likes me.

Even so, the coverage of the Gartner report includes observations about the relative value of these “engagement” metrics. The toe-in-the-water law firms will need to be more circumspect about celebrating the blog comments, Twitter followers, Facebook likes and so on that might be easy to count, but just as easy to discount.

What do you think would be a better or “more real” measure of the effective use of online and social media?

Russell Lawson