A new report by Gartner called “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks predicts that, by 2014, one in ten reviews, likes or fans of your social media presence will be fake. Mashable covered the report in its recent By 2014, 1 in 10 Social Media Reviews Will Be Fake.
Makes me feel a whole lot better about my blog having just one follower. I mean, how fake could that be? That person really likes me.
Even so, the coverage of the Gartner report includes observations about the relative value of these “engagement” metrics. The toe-in-the-water law firms will need to be more circumspect about celebrating the blog comments, Twitter followers, Facebook likes and so on that might be easy to count, but just as easy to discount.
What do you think would be a better or “more real” measure of the effective use of online and social media?